La Partdieu, Lyon
Client: Lyon City Demain
Best Design Prize
Walk'n Roll wants to offer a more sensitive approach to the Part-Dieu district to facilitate pedestrian traffic through dedicated signage.
In order to highlight the different aspects of Part-Dieu, a system of urban markers is set up to create pedestrian connections between the emblematic places of the district.
The indications are expressed in time rather than in distance and sound experiences accompany the visual discovery in order to awaken all of the visitor's senses.
The Walk'n Roll project is part of the “slow movement” philosophy: Slow down, take the time to appreciate, restore value to time in order to improve quality of life.